GP Website Audit

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What does this tool do?

You can use the tool to:

  • create a checklist of improvements needed
  • identify which elements for improvement we are supporting you with (technical) and which parts are your responsibility (copy and content)
  • audit a site before and after changes are made to measure improvement
  • compare usability of more than one site

The tool has three sections and can take on average 45 minutes depending on your website. 

Section 1

Patient Priorities

  • Examines in detal the most important digital journeys/tasks that patients want to achieve. 
  • It breaks down each journey into a number of important criteria

Section 2

  • Examines elements important to Practice Managers or their equivalent

Section 3

  • Covers legal items that a GP Surgery website must have to be compliant

Important

The audit must me completed when viewing your website on a mobile phone

  • Put yourself in the shoes of someone who might struggle with technology or reading complicated text.
  • Most patients won't know how GP's work and need the language to be short and simple.
  • Try to put your own experience, skills and understanding aside and think about someone you know who might struggle with complicated medical information or digital tools.

Reading requirements

Everyone involved or who has influence on your website should read the following

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Section 1: Patient Priorities

These criteria are based on the patient research

  • identifying key patient tasks, design and interation elements that make a journey usable for patients

1: Remove Overlays and pop ups

Research has indicated that overlays and pop-up banners are creating a huge issue for patients.

At least 27% of participants who visited a sites with an overlay or pop-up as the first thing they saw struggled to get past the overlay (especially on a mobile phone)

Well

  • No pop-ups or overlays before landing on the homepage. 
  • Cookies are integrated in the page - not an overlay.
  • No pop-ups or overlays when clicking to any other pages on the website.

Adequate

  • The only pop-up or overlay is for cookies which needs to be dismissed by user, but no other pop-ups or overlays are present on the site.

Inadequate

Pop ups or overlays present on the site (other than for cookies). 

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Privacy Consent

We use information collected to be able to offer the services that we provide as part of our contract with you. Please read our Privacy Policy to discover how we protect and manage your submitted data.

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