Your New Website

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Doesn't time fly!

Since the creation of your last website, the digital landscape for Healthcare Websites has evolved significantly. From advancements in user interaction to new standards in online management, the journey has been dynamic. But fear not! We're here to guide you through these changes and craft a new website tailored to your evolving needs..

Our process is meticulously designed to acquaint you with these developments before we embark on the journey together. This ensures that you're empowered to make informed decisions every step of the way.

Let's embark on this exciting journey together!

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NHS GP Website Benchmarking & Improvement Tool

This tool has been developed to support integrated care boards (ICBs), primary care networks (PCNs), and general practice teams in auditing the usability of critical patient website journeys.

By utilising this tool, you gain a comprehensive understanding of whether your website meets the high standards of modern usability, in addition to fulfilling contractual and other requirements essential for practices.

Here's what the tool offers:

You may have already encountered requests to audit your site, as these tools are being implemented nationwide by ICBs and PCNs.

We've actively participated in these studies and have witnessed firsthand the tangible benefits these tools bring to our websites.

  • It's important to note that all our website builds are conceptualised with these standards in mind before you're presented with the opportunity to review and suggest changes.
  • Occasionally, this may lead to demands for alterations that seemingly deviate from the toolkit standards.
  • Rest assured, our goal is to align your vision with the best practices outlined by these tools.
Would you like your new website to utilise and be managed by the benchmarking and improvement tool?: *
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Insights from Our Studies

Here are some key insights we've gathered over the past three years:

In tandem with the findings mentioned in the previous section, we leverage various technologies to observe how visitors interact with your website in real-time.

This includes the ability to:

  • Identify user frustrations through indicators such as Rage Clicks, Excessive Scrolling, Quick Backs, and Scroll Depth.
  • Access over 2 million patient interactions daily.
  • Gain insights from hundreds of practices, shedding light on the real challenges you face.

Our approach transcends mere page visits. Through collaborative efforts with our customers, we've developed a comprehensive understanding of the real-life landscape and the common issues encountered.

Interestingly, despite your pursuit of an "easy-to-use website for patients," we've observed that the way you wish to manage the site often contributes to these challenges.

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Mobile First Approach

 

In today's digital landscape, mobile phones reign supreme as the primary tool for accessing websites. Analytics consistently demonstrate that an average of 75% to 80% of sessions occur via mobile devices, even in areas with predominantly elderly populations.

It's crucial to recognise that a website may seem easy to use on a desktop but can present challenges in navigation and content accessibility when viewed on a mobile phone. This shift in perspective significantly impacts how users perceive the content and its intentions.

NHSE Guidance

Guidance from NHSE emphasises the importance of adopting a 'mobile-first' approach in creating highly usable and accessible GP websites for patients.

Benefits of Embracing Mobile-First Design

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For those who have embraced this approach, the results have been remarkable:

  • Increased online patient engagement
  • Improved uptake of online clinical systems
  • Decreased incoming calls or complaints
  • Enhanced user experience
  • Improved accessibility
  • Better search engine ranking
  • Increased conversion rates

Challenges of Ignoring Mobile-First Design

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Unfortunately, some have yet to grasp the significance of prioritising the mobile experience:

  • Decreased online patient engagement
  • Reduced uptake of online clinical systems
  • Increased incoming calls or complaints

Despite our efforts, it's evident that overlooking the mobile experience can lead to persistent frustrations for patients.

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News Section

 

The guidance provided by NHSE advises against having a 'news' section on your website, as it often becomes a "dumping ground" for information that may be either irrelevant or missed by the majority of patients due to its placement.

While the News facility on your website can be a helpful tool for ensuring priority messages reach patients, it's essential to avoid overwhelming them with excessive information. Patients typically spend limited time on your website, so it's crucial to streamline the content.

NHSE Guidance

Benefits of Understanding this Approach

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Those who have worked with us to understand this approach have experienced greater success with patient engagement and reduced frustrations:

  • Increased online patient engagement
  • Reduced incoming calls or complaints
  • Enhanced message clarity
  • Increased relevance
  • Improved website usability

Challenges of Ignoring this Approach

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Despite our efforts, some may not fully grasp the impact of overloading patients with information they may not engage with or misunderstand:

  • Decreased online patient engagement
  • Increased incoming calls or complaints
  • Information overload
  • Reduced trust and credibility
  • Missed communication opportunities
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Homepage Navigation

 

While the Homepage serves as the primary entry point for most visitors, it's essential to recognise that it may not be the initial landing page for all users.

The mobile experience significantly differs from that of desktop, potentially making it either too easy or too difficult for users to find information on the homepage.

Many practices have reported that prominently featuring the Online Consultation Platform as the first item on the homepage leads to an increase in queries for information already available on the website. Additionally, patients often express frustration when they cannot find what they're looking for, prompting them to navigate away from the website to the clinical solution. However, this solution may not offer clear pathways for administrative queries, resulting in further frustration. It's important to note that what practices consider 'admin' queries may differ from what visitors expect.

NHSE Guidance

Benefits of Understanding this Approach

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Practices that have heeded our advice on managing their website based on this approach have experienced greater success with patient engagement, leading to:

  • Increased online patient engagement
  • Increased uptake of online clinical systems
  • Reduced incoming calls or complaints
  • Improved user satisfaction
  • Enhanced task completion
  • Reduced bounce rates

Challenges of Ignoring this Approach

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Despite our efforts, some practices may still insist on making changes based solely on the desktop experience, disregarding the significant differences in the mobile experience. This approach may lead to:

  • Decreased online patient engagement
  • Decreased uptake of online clinical systems
  • Increased incoming calls or complaints
  • Negative user perceptions
  • Decreased website effectiveness
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Popups and Overlays

 

Users accessing websites on mobile phones often encounter difficulties with pop-ups and overlays, including accessibility widgets and floating toolbars.

These elements can pose significant challenges on small screens, obstructing information, being frustrating to close, and creating usability and accessibility issues.

  • Ensuring all content on the website aligns with legal accessibility requirements allows browsers and devices to dynamically adapt to patients' personal settings
  • We advocate for reserving pop-ups for Emergency Alerts only, such as notifying patients of a power outage at the surgery

NHSE Guidance

Benefits of Understanding this Approach

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Practices that have collaborated with us to understand this approach have experienced greater success with patient engagement, leading to:

  • Increased online patient engagement
  • Reduced incoming calls or complaints
  • Increased trust and credibility

Challenges of Ignoring this Approach

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Despite our best efforts, some practices may continue to frustrate patients with pop-ups and overlays that are often irrelevant to them, leading to:

  • Decreased online patient engagement
  • Increased incoming calls or complaints
  • Negative user perceptions
  • Decreased website effectiveness
  • Legal and compliance risks

Accessibility Widget

Because of the advances of mobiles, browsers and devices, there is no real need to have an accessibility widget on your website. All theses tools and more are already built in for the user, so all websites follow the visitors preferences.

What is more important is to ensure your website is compliant to legal accessibility standards as this ensures that the vistors preferences can be applied.

For our new website: *
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Build Process

Your upcoming website isn't just an upgrade; it's a brand-new creation on our latest platform, ensuring you have access to the most advanced features available.

This means that your current website will still remain active until we have completed and signed off your new site. Don't worry we will be moving all data across for you!

Do you have a specific deadline for launching your new site?: *
Are there any additional considerations or plans we should be aware of for the new build?: *
Only following file extensions are allowed: jpg, jpeg, png, webp, pdf, doc, docx, pptx

Are you sure?

Are you sure you want to ignore NHSE Guidance?

You may think that the NHSE Guidance is just another 'tick' box exercise to get in the way of your aspirations.

In reality, as we have explained in this process, you have access to a band of experts, tinkers, website tailors and activity spys who are actively engaged and involved in our own studies which parallel the results of NHSE.

Are you sure?: *
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About Us

Here's a glimpse into our journey and commitment to improvement over the last three years:

Requests processed

over 25,000

requests processed since 2021

Feedback

only 52

'Difficult' or 'Neutral' rated feedback reponses

Urgent Requests

17.5 minutes

avearge time to complete a request with 'Urgent' in the subject

At Tree View Designs, we acknowledge that perfection is a journey, not a destination. We are dedicated to enhancing our communication methods and services continually.

Our Commitment to Innovation

We're excited to announce that we're building a new system that aims to revolutionise your experience with us. Here's a sneak peek:

Mobile App Development:
Stay tuned for the launch of our mobile app, providing you with convenient access to our services on the go.

Full Clinical Integration:
Experience seamless integration with clinical systems, streamlining administrative tasks and enhancing patient care.

Enhanced Integration:
Our new system will feature seamless integrations with cutting-edge technologies to streamline your workflow.

Expanded Features:
Experience a wide array of new features designed to make managing your website easier and more efficient. Plus, our new platform will boast a completely new and intuitive interface for updating and maintaining your website, making it incredibly user-friendly.

Compliance and Accessibility:
We're committed to ensuring our platform meets the highest standards of compliance and accessibility, ensuring that everyone can benefit from our services.

At Tree View Designs, innovation is at the heart of everything we do. We're constantly evolving to meet the needs of our customers and provide you with the best possible experience.

We don't like to brag, but we're changing the game

"The design and creation of our new website by Tree View was a simple and trouble free experience, and we are delighted with the result. The support facility is second to none! Any changes and alterations to our site are dealt with almost immediately, and communication during this process is always maintained to ensure our wishes are carried out in line with our expectations. Our move to Tree View Designs has been a very positive and productive experience, and most importantly, our patient feedback has been excellent!"

Alyson Smith
Systems Manager

"Tree View Designs Ltd have exceeded my expectations. Since the beginning our GP Surgery website has been an ever evolving space and the Tree View team are always on hand to update it for us, their response time is amazing, their accuracy is spot on, they are always friendly and helpful. I would highly recommend without hesitation. Thank you."

Ant Clayton
Systems & Process Developer

"I wanted to share with the world how brilliant Tree View are. They totally built our website from scratch making it interesting and great to look at, with valid up to date information. We took on the support package which means they fully take care of any alterations and keeping us safe with all the legal requirements that are needed for a successful website. Any changes we ask for are very quickly done , we can always count on Tree View to do an excellent job."

Cath Mclennan
IT Lead

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User Management

Due to increased pressures to maintain security surrounding patient data, including Special Category information, we are implementing changes to our processes.

Effective immediately, all aspects of User Management are now your internal responsibility. This means that you must ensure you have an adequate number of users at the correct access levels to cover holidays and illnesses as part of your Business Continuity Plans.

While we remain available for critical emergencies, please be aware that we may need to conduct several due diligence steps to assist, potentially delaying the resolution of access level issues.

As part of your new website implementation, you will be required to audit current access levels and set up users as appropriate.

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Privacy Consent

We collect information to offer the services provided as part of our contract with you. Please review our Privacy Policy to understand how we protect and manage your submitted data.

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Do you believe in magic?

Tree View Designs are at the cutting edge of creativity and innovation.

Company Registration Number: 06975947

Tree View Designs Ltd is a company registered in England and Wales

Registered office: 1 Christchurch House Beaufort Court, Sir Thomas Longley Road, Rochester, Kent, England, ME2 4FX

© Tree View Designs Ltd. All rights reserved.

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